Business Driven, Human-Centric
Passionate Senior Product Leader with over a decade of experience in B2C, B2B, and enterprise products across FinTech, MarTech, and AI. I thrive on turning complex technology into impactful solutions, scaling platforms, and mentoring teams to deliver outstanding user experiences. Let’s connect and chat about how we can create product success together!
My journey into technology began in middle school with a curiosity for building websites, which quickly grew into a lifelong passion for blending technology with human needs. Early in my career, maintaining clinical diagnostic equipment taught me the critical importance of reliability and safety—a lesson in responsible engineering that has guided me ever since. With a foundation in electronic engineering, I transitioned into product management, leading initiatives at companies like Amazon and NXP. From scaling global payment systems to building platforms for housing affordability, my focus has always been on turning complex technical challenges into human-centric solutions that deliver tangible impact.
“True innovation isn’t just about building technology; it’s about understanding the human need behind it. I focus on turning complex challenges into simple, elegant solutions that genuinely improve people’s lives.”
Work & Experience
2024 – Present
CEO & Co-Founder
Automotive AI SaaS, x2d.ai
Founded and lead an AI-driven platform designed to close gaps in automotive sales and help buyers discover the right vehicle for their needs. Spearheaded the development of AI copilots, personalization engines, and competitive intelligence tools to improve dealer efficiency and customer engagement. Driving early pilots across North America and LATAM, actively securing contracts and validating results at scale while optimizing cloud infrastructure and partnerships for growth.
2024 – Present
CEO & Co-Founder
Automotive AI SaaS, x2d.ai
Founded and lead an AI-driven platform designed to close gaps in automotive sales and help buyers discover the right vehicle for their needs. Spearheaded the development of AI copilots, personalization engines, and competitive intelligence tools to improve dealer efficiency and customer engagement. Driving early pilots across North America and LATAM, actively securing contracts and validating results at scale while optimizing cloud infrastructure and partnerships for growth.
2024 – 2025
Head of Product
FinTech, PorchPass
Directed the product strategy and execution for a mission-driven fintech platform improving housing affordability in underserved communities. Scaled loan origination to $100M+ in approvals and 700+ funded loans within the first year, onboarding 150 dealers and expanding to multiple states. Built and launched the PorchPass Data Platform, Dealer Portal, and Partner Portal, reducing processing times, cutting reporting preparation by 60%, and increasing dealer satisfaction. Established product management discipline, leading a team of three PMs across borrower, dealer, and partner portfolios.
2024 – 2025
Head of Product
FinTech, PorchPass
Directed the product strategy and execution for a mission-driven fintech platform improving housing affordability in underserved communities. Scaled loan origination to $100M+ in approvals and 700+ funded loans within the first year, onboarding 150 dealers and expanding to multiple states. Built and launched the PorchPass Data Platform, Dealer Portal, and Partner Portal, reducing processing times, cutting reporting preparation by 60%, and increasing dealer satisfaction. Established product management discipline, leading a team of three PMs across borrower, dealer, and partner portfolios.
2021 – 2024
Senior Technical Product Manager
FinTech, Amazon
Drove strategic vision and execution for FinTech products focused on global tax compliance and payment processing. Developed product roadmaps, engaged stakeholders across tax, legal, and finance, conducted user research, and oversaw global releases aligned with business goals. Automated compliance workflows, scaled payment capacity by 182% (~$10B), and integrated ML models to enhance fraud detection and operational efficiency.
2021 – 2024
Senior Technical Product Manager
FinTech, Amazon
Drove strategic vision and execution for FinTech products focused on global tax compliance and payment processing. Developed product roadmaps, engaged stakeholders across tax, legal, and finance, conducted user research, and oversaw global releases aligned with business goals. Automated compliance workflows, scaled payment capacity by 182% (~$10B), and integrated ML models to enhance fraud detection and operational efficiency.
2019 – 2021
Manager, Product Management
MarTech, NXP Semiconductors
Led a team of product managers overseeing a portfolio of marketing technology solutions. Focused on product strategy, stakeholder engagement, agile development, and innovative product initiatives. Established product research and journey governance, implemented KPI frameworks, and delivered portfolio strategies that increased marketing qualified leads and reduced operational costs.
2019 – 2021
Manager, Product Management
MarTech, NXP Semiconductors
Led a team of product managers overseeing a portfolio of marketing technology solutions. Focused on product strategy, stakeholder engagement, agile development, and innovative product initiatives. Established product research and journey governance, implemented KPI frameworks, and delivered portfolio strategies that increased marketing qualified leads and reduced operational costs.
2015 – 2019
Senior Product Manager
MarTech, NXP Semiconductors
Managed a portfolio of B2C and B2B web, mobile, and IoT products. Led UX redesigns, mobile-first initiatives, and IoT dashboards for real-time device data. Collaborated cross-functionally to improve product experiences, achieving a 40% increase in marketing qualified leads, 22% lift in conversions, and expanded analytics-driven decision-making.
2015 – 2019
Senior Product Manager
MarTech, NXP Semiconductors
Managed a portfolio of B2C and B2B web, mobile, and IoT products. Led UX redesigns, mobile-first initiatives, and IoT dashboards for real-time device data. Collaborated cross-functionally to improve product experiences, achieving a 40% increase in marketing qualified leads, 22% lift in conversions, and expanded analytics-driven decision-making.
2013 – 2015
Product Manager
Web, Freescale Semiconductor
Directed the design and development of consumer websites and mobile applications. Focused on usability, interaction design, and information architecture. Successfully migrated search platforms to Google Search Appliance, improved click-through rates by 12%, and lifted Net Promoter Score by 3 points through UX/UI enhancements.
2013 – 2015
Product Manager
Web, Freescale Semiconductor
Directed the design and development of consumer websites and mobile applications. Focused on usability, interaction design, and information architecture. Successfully migrated search platforms to Google Search Appliance, improved click-through rates by 12%, and lifted Net Promoter Score by 3 points through UX/UI enhancements.
2013
Web Publishing Manager
Freescale Semiconductor
Ensured seamless communication between publishing teams, IT, and stakeholders. Managed multiple content programs and front-end development projects, improving system reliability and increasing team productivity.
2013
Web Publishing Manager
Freescale Semiconductor
Ensured seamless communication between publishing teams, IT, and stakeholders. Managed multiple content programs and front-end development projects, improving system reliability and increasing team productivity.
2010 – 2012
Web Publishing Team Leader
Freescale Semiconductor
Guided and coached the web publishing team. Enhanced processes and communication across departments, improving delivery speed and reducing errors in high-volume publishing environments.
2010 – 2012
Web Publishing Team Leader
Freescale Semiconductor
Guided and coached the web publishing team. Enhanced processes and communication across departments, improving delivery speed and reducing errors in high-volume publishing environments.
2008 – 2010
Web Design Manager
Instituto Electoral y de Participación Ciudadana (IEPC), Jalisco
Led web and multimedia design initiatives for civic processes. Designed and implemented the PREP (Programa de Resultados Electorales Preliminares) system on a secure closed network and developed an electronic voting machine (urna electrónica) to facilitate local and state elections, ensuring transparency and compliance with legislation.
2008 – 2010
Web Design Manager
Instituto Electoral y de Participación Ciudadana (IEPC), Jalisco
Led web and multimedia design initiatives for civic processes. Designed and implemented the PREP (Programa de Resultados Electorales Preliminares) system on a secure closed network and developed an electronic voting machine (urna electrónica) to facilitate local and state elections, ensuring transparency and compliance with legislation.
2006 – 2008
Field Service Engineer
Instrumentos y Equipos Falcon
Specialized in fine-tuning and maintaining clinical diagnostic equipment. Ensured system reliability, compliance with safety protocols, and accuracy in diagnostics, supporting hospitals and clinics with critical technology infrastructure.
2006 – 2008
Field Service Engineer
Instrumentos y Equipos Falcon
Specialized in fine-tuning and maintaining clinical diagnostic equipment. Ensured system reliability, compliance with safety protocols, and accuracy in diagnostics, supporting hospitals and clinics with critical technology infrastructure.
How I Help
Throughout my career, I’ve guided organizations from idea to execution by merging technical ingenuity with market insight. I specialize in validating ideas, building MVPs, scaling platforms, and turning users into passionate advocates. My impact is measured not only in revenue growth, efficiency gains, and adoption rates, but also in how these products improve lives—whether that’s making housing more affordable, modernizing election systems, enabling safer clinical diagnostics, or helping people buy the right car.
I’m also passionate about mentoring under-represented minorities in tech. My dual focus—driving business impact and uplifting people—fuels my purpose as a product leader.